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Wednesday, February 21, 2024

This Man Takes Your Dry Waste, Recycles It, Offers Rewards in Return

Waste Administration in India, significantly on the particular person family stage, has been a longstanding concern. Authorities estimates from 2021 reveal that the nation generates roughly 62 tonnes of Municipal Strong Waste (MSW) yearly.

Of this whole, 80 p.c is collected, however solely 22-28 p.c undergoes recycling. The remaining waste is deposited in landfills, contributing to extra environmental challenges. Experiences counsel that the share of MSW is anticipated to surge by sevenfold within the subsequent decade, exacerbating the problem additional.

These staggering figures underscore the vital drawback of waste segregation on the micro stage. Data point out {that a} mere 30 p.c of waste undergoes correct segregation, resulting in recyclable supplies like plastic being wrongly disposed of in landfills, the place they contribute to environmental degradation.

“What I consider is that individuals want some sort of incentive to do one thing. So I made a decision to give you an idea the place folks get a reward for segregating their waste,” says Abhishek Agarwal, the founding father of Goodeebag.

Goodeebag, a Hyderabad-based waste administration firm, collects your segregated waste out of your doorstep and gives reward factors in return. Customers can redeem these reward factors to buy groceries from the Goodeebag retailer.

The icing on the highest? All these companies are freed from price!

One man’s waste is one other’s treasure 

Coming from a typical Marwari household, Abhishek claims that enterprise is in his blood. “My whole household is filled with profitable businessmen in varied fields, so for me, I had all the time identified that entrepreneurship was my future,” he says. 

The company and recycled over 89,164 kg of waste so far.
The corporate and recycled over 89,164 kg of waste to date. Image credit score: Goodeebag

Earlier than Gooedeebag, Abhishek had began a logistics firm. “Though the enterprise was operating easily, I used to be searching for one thing extra in my life. I wished to do one thing that provides again to nature,” he says. 

“In a span of 13 years, I had expanded the enterprise to many cities and had a fleet of autos too. Nevertheless, I made a decision to promote the corporate and discover one thing that aligns with what I wished to do,” he provides.

When Abhishek was trying to find his calling, he realised a persistent drawback. “I wished to do one thing that helps the surroundings, and the largest drawback I got here throughout was waste. I narrowed it all the way down to the micro stage and came upon that almost all households had been both not conscious of correct waste segregation or had been too busy to do it,” he explains.

To unravel the issue of landfills and waste remaining unrecycled, Abhishek opines that there was a necessity to seek out the core difficulty. 

“As soon as I had recognised the problem, a small thought sprung into my head. I began a WhatsApp group the place I invited folks to segregate their waste and hand it over to me in change for a goody,” he says. 

“And it labored! Lots of people confirmed a lot curiosity and had been keen to do it for a reward. It was a brand new and fascinating idea for them,” he provides. 

This was an indication sufficient and Abhishek determined to broaden on this concept. “A small household of individuals, on a regular basis 400 to 500 gm of plastic is generated at house. There aren’t any scrap sellers who will take that quantity of plastic. I realised that this was an issue with many,” he says. 

To push folks to make segregating waste a behavior and a part of their each day routine, Abhishek determined to offer them an incentive. 

“That is how the concept behind Goodeebag took place,” he says. 

Abhishek Agarwal, Founder of Goodeebag.
Abhishek Agarwal, Founding father of Goodeebag. Image credit score: Goodeebag

‘One thing for Nothing’ 

“It’s a ardour for me greater than something,” he says, recalling how his family and friends reacted when he determined to begin the corporate. 

“They weren’t as excited as I used to be. I had an present enterprise that was doing nicely and there was no want to change. They might assume that on the finish of the day, it’s ‘Kabaad ka enterprise’ (scrap enterprise). It was my ardour in direction of nature conservation that stored me going,” he says. 

Abhishek feels that it’s not simply the federal government’s duty to handle waste however ours too. “The idea of gifting away rewards comes from my fundamental understanding of human nature. All of us love free stuff, don’t we? So the reward system has labored completely for us,” he says. 

Speaking about how his firm works, he says, “It’s easy — we now have an app which a client downloads. They segregate their waste and schedule a go to from the app. Our assortment government comes and picks up their waste. The buyer can go to the applying and acquire their reward factors.” 

The applying has quite a lot of merchandise that customers can purchase. “We often have family stuff and groceries which the customers can purchase free of charge. We ship them to their properties inside 72 hours and not using a supply cost. So mainly, you get one thing for nothing,” he says. 

There isn’t any restrict on the quantity of waste it is advisable be picked up, and the rewards are primarily based on the load of the waste collected.

As soon as the waste is collected, Abhishek explains, “It involves our storage models the place it’s segregated once more. The dry waste collected is segregated into 40 classes together with paper, cardboard, textile plastic, wires, metals and many others. A lot of the waste is plastic waste which works to a manufacturing facility the place it’s transformed into tiles. We now have collaboration with recyclers the place waste goes to and attire corporations that want waste supplies,” he says. 

Nothing goes into landfills, he claims. 

To this point, the corporate has collected 17,429 pickups and recycled about 89,164 Kg of waste. “We now have 3,500 households in Hyderabad as members who recurrently schedule pickups,” he says. 

Sushma from Hyderabad, who has been utilizing Goodeebag for some time, says, “It is vitally laborious to segregate waste each day after which discard it. However after I came upon about Goodeebag, no less than the discarding half was sorted. They arrive and acquire our waste after which recycle it. The most effective half is that additionally they give us incentive factors to purchase groceries. The service could be very easy, and initiatives like this assist us maintain our environment clear.”

At present current in Hyderabad, the corporate is planning to broaden to 2 extra cities in India. 

(Edited by Padmashree Pande)

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