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Wednesday, February 21, 2024

Paris Saint-Germain Retailer to Relocate to Bigger House in NYC – WWD


Paris Saint-Germain is transferring to a brand new residence simply in time for the vacations.

The French soccer crew and its retail companions, Fanatics and Lids, will transfer into a bigger, more-premium house at 535 Fifth Avenue in New York Metropolis on Dec. 15. The prior website, at 587 Fifth, opened in March of 2022 and was 4,400 sq. ft. It closed on Nov. 25. The brand new location is 5,200 sq. ft and is the most important membership retailer on this planet.

The brand new retailer will function an in depth assortment of crew jerseys, headwear, equipment, Nike and Jordan teamwear, one-of-a-kind collaboration merchandise, style collections and New York-inspired Paris Saint-Germain designs out there solely on the new retailer. It would embrace a customization station, collectibles akin to signed recreation and non-game jerseys and different crew objects.

“We’re very happy with the welcome now we have acquired from New Yorkers since our institution in 2022,” mentioned Fabien Allegre, chief model officer of Paris Saint-Germain. “We sit up for welcoming them to an excellent bigger and extra progressive retailer in December, nonetheless situated on the long-lasting Fifth Ave. This growth displays the success of the Paris Saint-Germain model and the unique boutique growth technique we’re implementing worldwide.”

Lawrence Berger, cofounder and associate at Ames Watson, proprietor of Lids, added: “The choice to open an expanded model of our Fifth Avenue retailer was a straightforward one as we needed to create an elevated house that offered clients with an unparalleled retail expertise that’s signature of our Membership shops. This new retailer would be the largest so far, a premier vacation spot that may provide distinctive licensed sports activities gear, headwear and equipment assured to attraction to our various customers. We sit up for persevering with our sturdy partnership with Paris Saint-Germain to create first-of-its-kind retail shops.”

The relocation is a part of Paris Saint-Germain’s international merchandising partnership with Fanatics that kicked off in 2020 and sees Lids working PSG shops worldwide. Up to now, the deal has resulted in retailer openings in Los Angeles, Las Vegas and Miami along with New York within the States and world capitals akin to Seoul, Tokyo, London and Doha.

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