The Nissan Titan. It was by no means adequate to take a lot market share from the Massive Three however Nissan stored at it anyway. Now, simply over 20 years after the mannequin made its debut, Nissan is pulling the plug.
Whereas we’ve been reporting on the looming dying of the Titan for no less than the final couple of years, this time round issues appeared extra legit. We had been first tipped off concerning the ending of Titan manufacturing from a supply who despatched us what an inside memo confirming that the Titan’s manufacturing at Nissan’s Canton, Mississippi plant would finish. When we reached out, Nissan confirmed the information.
Manufacturing of the Nissan TITAN is scheduled to finish summer season 2024 at our Canton plant in Mississippi. Beneath Nissan’s Ambition 2030 imaginative and prescient of an electrified future, we’re accelerating the method of reworking the Canton plant with the most recent in EV manufacturing know-how. This may help manufacturing of two all-new, all-electric automobiles. There will likely be no workforce reductions as a consequence of this motion.
TITAN has been an necessary nameplate for Nissan in North America for 20 years, and we’re grateful to the sellers, prospects, and 1000’s of workers who’ve performed pivotal roles all through TITAN’s lifecycle.
It’s good to see that the Titan’s cancellation received’t be affecting any jobs. However should you’ve paid consideration to Titan gross sales through the years, its dying shouldn’t be shocking. Except for Nissan’s EV plans, it simply by no means offered effectively. Simply 15,063 had been offered in 2022; simply over 6,500 had been offered within the second quarter of 2023. It had all the fitting issues going for it although like a strong V8 engine, a diesel possibility — that was ultimately dropped, and a harder and barely larger XD trim.
However its bizarre in-between measurement and lack of engine and cab configurations could possibly be some causes it was by no means an enormous vendor. It additionally has a excessive beginning value: a 2023 Titan begins at $45,770. Positive that will get you commonplace V8 energy however to folks like fleet patrons that’s a turn-off. So should you’re one of many few people who find themselves all in favour of getting behind the wheel of a brand-new Titan, act quick because it received’t be round for much longer.
