The Hollywood Bowl might be one in every of my favourite locations in Los Angeles – music, nature, creativity swirling within the open air underneath the celebrities – who wouldn’t like it?! You possibly can think about how over the moon I used to be when the Hollywood Bowl requested me to design the merch for the 2023 Jazz Competition!!! This was a dream collaboration. I used to be so impressed that I instantly began sketching with a black sharpie. Though I by no means shrink back from shade, I needed to first conceptualize the designs in black and white to see what I used to be interested in graphically. I needed to incorporate parts that represented the music, the artists, the viewers, and LA iconography to present the designs a way of place. Listed below are a few of my preliminary sketches.
We finally went with these (beneath) and added different parts and many enjoyable, shiny shade to make the designs pop! My designs had been impressed by the free-form, improvisational, nature of jazz music and pure parts that symbolize Los Angeles and the Hollywood Bowl – together with palm timber, sunshine, seashells and stars. I needed the artwork to symbolize not solely the music and the musicians, but in addition the group. The dots pouring out from the Hollywood Bowl shell symbolize the viewers. The decision and response between the viewers and the musicians explodes in a magical show. The hand-drawn lettering, geometric shapes and spirals recall the Artwork Deco type prevalent throughout the rise of jazz. And the funky, enjoyable, good vibes that exudes from the artwork – effectively, that’s the “Justina spice” that I can’t assist however sprinkle into all that I do! I hope it makes you need to dance!
The staff on the Hollywood Bowl (shout out to Janice Bartczak and Melissa Achten!!) – very similar to our staff at Jungalow – is small however mighty. It was so cool to work with a staff as nimble as ours and iterate on the designs as we went alongside. Janice and Melissa even got here to the Jungalow Pop Up launch social gathering (extra on that within the subsequent weblog publish!) and invited us to the Jazz Competition a few days later. So grateful to domesticate extra artistic group!
It was such a visit to see so many lovely individuals strolling round with the merch on! It felt like artwork and creativity had been connecting us all to 1 one other. The Hollywood Bowl staff additionally had the sensible concept so as to add BUCKET HATS to the merch line up! How freaking cute are they?!?! P.S. They offered out in 4 hours!!!
It was so surreal to see my designs IRL at an iconic Los Angeles landmark. Nonetheless floating on a cloud from the entire expertise!!!
Thanks SO a lot to the Hollywood Bowl for this chance and for having me and my fam at this 12 months’s Jazz Competition! Try the entire assortment right here.