Celebrating the shared ardour for cricket and a dedication to sustainability, Coca-Cola India and ICC unveiled nationwide flags crafted from post-consumer PET bottles, making ICC Males’s Cricket World Cup match a platform for selling environmental duty.
This text has been sponsored by Coca-Cola India.
The ICC Males’s Cricket World Cup 2023 kicked off on 5 October, 2023, with an inspiring and sustainable twist as Coca-Cola India — in collaboration with the Worldwide Cricket Council (ICC) — launched a pioneering initiative on the planet of cricket.
Celebrating the shared ardour for the game and a dedication to sustainability, Coca-Cola India and ICC unveiled nationwide flags crafted from post-consumer PET bottles, making this world sporting occasion a platform for selling environmental duty.
PET bottles have been ingeniously reworked into yarn, which was then skillfully crafted into flags. These flags performed a distinguished position within the pre-match nationwide anthem ceremony at stadiums all through the match. Coca-Cola India oversaw the creation of nationwide flags for all 10 taking part nations, in addition to 10 ICC unity flags.
This environmental initiative ushered in a brand new period of duty and sustainability, showcasing Coca-Cola’s dedication to a greener future. In doing so, Coca-Cola and ICC grew to become the primary corporations worldwide to introduce recycled PET nationwide flags to the sport of cricket, setting a precedent for future sporting occasions.
“Innovation and sustainability take middle stage on the ICC Males’s Cricket World Cup 2023, the place nationwide flags, embodying unity, and pleasure, are actually crafted from recycled PET bottles. With Coca-Cola India’s collaboration, we have now launched a groundbreaking environmental initiative, symbolizing our collective pledge in direction of a extra eco-friendly future and a sustainable sports activities tradition,” said an ICC Head of Occasions, Chris Tetley.
To carry these distinctive flags to life, roughly 11,000 PET bottles have been used to create every nationwide flag, whereas roughly 2,000 PET bottles have been utilised for every ICC unity flag. The flags have been skillfully manufactured by GoRevise — a division of Ganesha Ecoverse Restricted — which specialises within the manufacturing of recycled yarn and clothes. Over 100 devoted staff contributed their effort and time, working tirelessly for 25 days and clocking over 300 hours to provide these flags.
“We’re thrilled to announce Coca-Cola India — partnering with the Worldwide Cricket Council in collaboration with Go Rewise. Collectively, we have now made historical past on the ICC Males’s Cricket World Cup 2023 by unveiling the Nationwide Flags of every nation taking part within the World Cup and the ICC Unity Flag. These flags are a primary in cricket worldwide, made completely from Recycled PET bottles. India is celebrating, and we at Go Rewise are equally delighted to be part of this unbelievable second,” stated Sandeep Khandelwal, Vice President, Ganesha Ecosphere and Managing Director, Ganesha Ecoverse.
Coca-Cola India initiated both- on-line and offline (on-ground) initiatives all through the match, aimed toward participating followers and customers and elevating consciousness about waste administration. The Firm is facilitating waste administration as a part of the #MaidaanSaaf marketing campaign and has put in reverse merchandising machines in any respect the stadiums for the gathering of consumed PET.
Arnab Roy, Vice President, Advertising and marketing, Coca-Cola India & Southwest Asia, expressed, “Coca-Cola has a mission to help sustainability efforts as an integral a part of all sporting occasions. Aligned with this mission, we take pleasure in unveiling nationwide flags made with recycled PET on the ICC Males’s Cricket World Cup 2023 at the moment. With these recycled nationwide and ICC unity flags we’re devoted to advancing the ideas of a round financial system.”
Recognising the importance of sports activities and cricket within the hearts of thousands and thousands in India, Coca-Cola India, and ICC intend to showcase their dedication to making a sustainable sporting expertise throughout this World Cup.