The 2024 Ford Mustang Darkish Horse is, by all accounts, an excellent automobile. But, as befits the identify, it was solely surprising — a brand-new efficiency oriented trim stage, 60 years into the Mustang’s dynasty? Why? What might the variations probably be from the GT, SVT, Cobra, or Shelby monikers?
That’s the query Savagegeese got down to reply. By talking with the seventh-generation Mustang’s chief engineer, model supervisor, exterior and inside designers, and digital experiences supervisor, Jack and Mark aimed to determine the story of the Darkish Horse — the place it got here from, what it’s right here to do, and the way it’s completely different.
The concept, in keeping with Ford, was to convey the Mustang into the longer term. The corporate needed to make one thing that might attraction to a youthful demographic, get The Youths within the Mustang by introducing one thing new to the lineup — a trim stage with out pedigree, historical past, or legacy, that would start to construct these up for itself.
Whether or not it’s going to work, in fact, is but to be seen. As a Youth myself, relative to the common age of a brand new automobile purchaser within the U.S., the Darkish Horse does attraction to me — it’s novel, fashionable, fascinating. But, like most different Youths, I don’t have 60 grand kicking round for a brand new Mustang. If Ford actually needs to focus on a youthful purchaser, that price ticket could also be an insurmountable hurdle.
Savagegeese’s video is, as at all times, well worth the watch. The pair have turn out to be among the best automotive documentarians on YouTube, they usually’re at all times bringing the fascinating tales behind new vehicles out into the open. It’s a Friday afternoon, what else are you doing when you fake to work?