For Quick Launch:
January 25, 2024
Brittney Williams 202-483-7382
Naples, Fla. – Native diners simply may suppose twice about chowing down on fried hen after they see—and listen to—“Hell on Wheels,” PETA’s guerilla-marketing marketing campaign that includes a life-size hen transport truck lined with photographs of actual chickens crammed into crates on their approach to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan.
When: Saturday, January 27, 12 midday
The place: Exterior Chops Metropolis Grill, 837 Fifth Ave. S. (between Eighth and Ninth streets), Naples
The vexatious automobile will debut outdoors Chops Metropolis Grill in Previous Naples earlier than shifting on to confront diners at different chicken-centric eating places, together with Patinella’s Rooster Grill, The Rooster Meals + Drink, Black Eyed Pig BBQ, MISSION BBQ, Chick-fil-A, and Off the Bone BBQ + Ribhouse.
“Behind each barbecued wing or bucket of fried hen is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their demise,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an attraction to anybody who eats hen to keep in mind that the meat trade is merciless to birds and the one variety meal is a vegan one.”