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Thursday, December 7, 2023

Fall/Winter 2023: Why Manufacturers Are Opting For Black and White Campaigns

Whereas summer season remains to be in full swing, manufacturers have launched their Fall/Winter 2023 campaigns with some providing a variety of monochromatic pictures which maybe alerts the seasonless attraction manufacturers are aiming to shift their creative course in the direction of. Whereas some select to focus key items from their collections, others references a time passed by from Emporio Armani’s “Teddy Boy” to the ability of Versace’s 80s-inspired structured items. The ability of black and white imagery places the topic in focus, highlighting the clothes in a timeless method.


Maybe is it certainly the period of the “Nepo Child” as each Kaia Gerber (daughter of supermodel Cindy Crawford) and Levon Hawke (son of Ethan Hawke and Uma Thurman) entrance Celine’s Fall/Winter 2023 marketing campaign. Titled “Portrait of an Actor”, black-and-white imagery depicts Hawke towards the NY city skyline whereas Gerber is photographed highlighting timeless items from the gathering, together with the glossy Newspaper Triomphe Bag. Based on Hypebae, inventive director Hedi Slimane’s reasoning for the type of images is as a result of “the monochromatic imagery gives a centered have a look at the seasonal merchandise, capturing Gerber in a collection of basic seems to be”. 

Emporio Armani

Emporio Armani referenced classic magazines from the Eighties for his or her Fall/Winter 23-24 marketing campaign. Particularly Emporio Armani Journal, which was famend for its visionarily eclectic imagery. Photographer Gregory Harris opted for film-like black-and-white images to focus on Emporio Armani’s newest items which embody a choice of watches, equipment and jewelry. Actor Nicolas Maupas echo’s the model’s tackle the “teddy boy aesthetic” with a leather-based flight jacket and round-toe boots; particulars which are ”evocative of the previous,” stories Hybebeast. 


At Versace, demure took a backseat and was changed as a substitute with a black and white showcase that highlighted Versace’s penchant for delivering robust tailoring. Fashions in black ensembles evoked power and class in seems to be that featured exaggerated shoulders harking back to the 80s-style “power-dressing”. Donatella Versace shares, “This marketing campaign celebrates all the things I like about Versace: The ability, the tailoring, the perspective. I like black and white pictures that actually showcase the long-lasting silhouette of the season and the colour photos that convey the gathering to life within the coronary heart of Milan. On set, I like that the fashions felt robust, empowered and fierce — precisely how you need to really feel once you put on Versace.”

Loro Piana

At Loro Piana it was “elegant moments” as Glen Luchford captured Loro Piana fashions in a show that exudes “the clever craft of dwelling life with grace”. Based on FashionGoneRogue, Luchford showcases “the sentimental and optimistic moments that fill our lives on this intimate collection of pictures that convey a relatable authenticity to the marketing campaign as if we’re peeking into their private moments”. 

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