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Wednesday, February 28, 2024

Axe Joins PETA’s ‘International Magnificence With out Bunnies’ Animal Check–Free Listing


PETA’s International Magnificence With out Bunnies program is delighted to welcome Axe—the world’s No. 1 males’s perfume model—to its checklist of animal take a look at–free corporations, that means that the model doesn’t and won’t conduct assessments on animals anyplace on this planet.

This wildly well-liked model of physique spray, bodywash, deodorant, and hair-care merchandise will quickly show PETA’s bunny emblem.

Axe merchandise are offered in additional than 90 international locations across the globe, and—by sparing animals the torment of product testing—their new PETA approval vastly widens their enchantment for customers who refuse to buy merchandise from corporations that pay for merciless and lethal assessments on animals.

The Candy Scent of Animal Check–Free Victories  

Axe’s guardian firm, Unilever, has additionally banned all assessments on animals not required by legislation for the remainder of its merchandise. Unilever is on PETA’s Working for Regulatory Change checklist of corporations, a class that acknowledges companies that take a look at on animals solely when explicitly required to take action by legislation, are clear with PETA about any assessments on animals which have been performed and why, and work diligently to advertise the event, validation, and acceptance of non-animal strategies.

Line up of Axe fragrance products

With the intention to be accepted into PETA’s Magnificence With out Bunnies program, corporations should commit by no means to conduct, fee, pay for, or permit assessments on animals at any part of improvement for each elements and last merchandise.

Be a part of the Animal Check–Free Motion

It’s straightforward to keep away from merchandise examined on animals, because of PETA’s searchable Magnificence With out Bunnies database, which at present lists greater than 6,500 animal take a look at–free cosmetics, personal-care, and family product corporations and types. And don’t overlook to search for PETA’s bunny emblem on merchandise and use your energy as a shopper to assist PETA-approved corporations. By selecting animal take a look at–free merchandise, you’ll assist forestall a whole bunch of 1000’s of delicate mice, rabbits, guinea pigs, rats, and different animals from being subjected to agonizing and lethal assessments.

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