Santa Claus has a separate, white-glove service for his wealthiest shoppers. Those that can drop six figures on a vacation reward have entry to unique choices the remainder of us don’t. For $485,000, they will take part in a treasure hunt in Indonesia by way of non-public yacht. For $210,000, they will go to the summer time Olympics in Paris and luxuriate in unique entry to the home the place Crew USA athletes keep.
However neither of these is that this 12 months’s most unique reward. This 12 months, the highest of the listing is a Cadillac.
“The listing” is the Neiman Marcus Fantasy Presents catalog, an annual curated listing of extravagances.
There’s often a automobile. Final 12 months, it was a one-of-a-kind Barbie-pink Maserati with a $330,000 asking worth. This 12 months’s automobile carries a sticker almost 3 times as giant.
For 2023, the most costly merchandise within the catalog is a “one-of-one Cadillac Carmen Celestiq” priced at $975,000.
Concerning the Celestiq
If you happen to’ve by no means heard of the Celestiq, you’re not alone. The primary Celestiq hasn’t reached a purchaser but.
The automobile is supposed to reintroduce Cadillac because the sort of aspirational ultra-luxury model it was within the days when Elvis Presley drove a Fleetwood Sixty Particular, and the model known as itself “the usual of the world.”
The all-electric ultra-luxury sedan has opulent seating for 4 and, Cadillac claims, a zero-to-60 time of three.8 seconds. It’s unapologetically battleship enormous, with the sort styling automakers use to get consideration. Some will discover it stunning. Some will discover its odd, rear-heavy proportions hideous. However everybody will speak about it.
Inside, the Celestiq is much more distinctive. An art-deco-meets-flatscreens design aesthetic makes it concurrently the Nineteen Twenties and the 2020s inside. Every occupant will get a local weather management system. The sound system has 38 audio system.
However the automobile’s most original characteristic is that every mannequin will likely be one-of-a-kind.
Moderately than utilizing a conventional manufacturing unit meeting line, Cadillac artisans will hand-build every Celestiq to the proprietor’s specs. Consumers may even ask Cadillac to work with bespoke supplies. For example, a Cadillac spokesperson informed us {that a} purchaser ordered trim constructed from the wooden of their grandfather’s orchards.
Cadillac lists the bottom worth as “by inquiry solely” however has projected $300,000 as a place to begin.
You Additionally Get Dinner
The hand-built nature of the Celestiq makes us query the worth of the Neiman Marcus plan. The corporate’s reward bundle features a 2-day journey to look at artisans construct the automobile. However Cadillac is already working so individually with every purchaser, we suspect any Celestiq buyer might ask for that perk.
You would possibly even get to assist. Basic Motors already gives Corvette Z06 patrons the possibility to take part in constructing their automobile.
Neiman Marcus additionally guarantees a go to to the Cadillac Home design studio, “a keep at a luxurious resort, and meals at award-winning eating places.”
However we are able to’t assist however notice that, for a similar $975,000, you could possibly get a visit to Milan to have award-winning inside designer Nina Magon redesign the inside of 1 room in your house (one merchandise on the listing), take a curtain name with the American Ballet Theatre (one other), design your personal Baccarat crystal merchandise in Paris (one other), and nonetheless find the money for left to customise a Celestiq with out Neiman Marcus’s assist.
